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TOP \| THE MANAGER ARTHUR s the natural talent with the ball, the aptitude for business also came to Zico while he was still a little boy. It is no coincidence that, at that time, his fellow people referred to him as Scrooge McDuck, due to his conservativeness with the savings, keeping them on a small safe, like what is done by the Walt Disney's character. Each coin was saved for honey breads and collective cards, his main investments at that time. Organization was also one of his musts, what can be proved by the fact that Zico wrote down all his career's goals, producing a rare statistic and historic material. The entrepreneur attributes were always part of the all-star's behavior, sometimes hidden by professional circumstances. But once his soccer player days ended, this talent could be fully revealed, resulting on five companies where he is the senior partner: the Rio de Janeiro and Brasília CFZ clubs; the Zico Participations; the UDIFLA boutique and the CFZ snack bar. And we could also mention his incursions on politics and japanese soccer, where he was named for important directive positions. If we look up on dictionaries for a definition of entrepreneur, it will help us to understand the relation between the player of the unforgettable moves and the successful entrepreneur. To enterprise is to brood, to insist on the same ideas and to have a brave attitude. It is to make the first move. Inside the game field, Zico was each and every one of these words. His talent was innate, it is out of discussion. But the insistence on improvement, the ability to build, the creativity that he used to pass over his opponents and the courage to face the hard times are what make him a special man. They are also attributes found on those who know how to lead and see further. From 1967 to 1994, Zico brought all these qualities together on the fields. Outside them, he tried to inculcate on his work mates the knowledge of professional rights and obligations. And also lend his idol figure to the cause, when he accepted the presidency of the professional athletes' labor union. Zico's professional godfather and former manager of Flamengo, George Helal, links the all-star behavior to the success he achieved outside the soccer fields.
	"I know Zico since he was thirteen, and I like him as a son. Besides everything he achieved as a Flamengo's idol, it is impressive his talent as a business man. Only a few athletes keep alive the will to dare and to search for new challenges after experiencing the soccer idolatry. It was fascinating his interest for everything outside the game field, how he tried to ally this learning to his soccer player life. I observed this process as his manager and friend, and kept admiring even more his ability to lead. Inside the game field, Zico was an innate leader, the arch and the arrow. He knew how to lead and see further, he also understood like only a few else what a Flamengo victory meant. Zico never used this leadership to take advantage over his team mates. He did the opposite; he fought for them, altogether, and was very clear about the idea that their only difference was the paycheck at the end of the month. He was very aware of his influence and never abstained of giving the example. The result of this attitude, the behavior during his career, can be seen on his today projects, on the presidency of the CFZs and on many other of his activities. He certainly will do so much more. I am very proud of being part of his story."
Due to the path he built all over his career, when the all-star officially quit playing soccer in 1994, he had plenty other options ahead. The first step was given on march of 1990, on the moment that he left his soccer playing shoes aside and wore a suit and a tie, to use a pen on his new job at the National Bureau of Sports. He was the first national secretary with a minister status. And even carrying a very different assignment, Zico used his own experience as a soccer player to define the main targets. The sport development and the achievement of better working conditions for the athletes were his priorities. After a deep research and an extensive work coordinated by his friend and lawyer Antônio Simões, the Zico Law project was born. Just to have an idea about these measures' impact over the sport, issues like the extinction of the club's ownership over the players and the control exerted over their transference to another club, also as the creation of company-like clubs were for the first time being treated with the appropriate seriousness. Lately, these points would be among the most important on a law approved with anther name, but almost an integral copy of the all-star's project. TOP \| THE MANAGER ARTHUR Copyright © 2004, Zico Participações. The total or partial reproduction of Zico Official Website's content for commercial purposes is forbidden. The Manager Arthur Zico remained on the Bureau for one year and forty days. When he realized that his fight for the brazilian sport would not go any further and that his work could have been used with political interests, the all-star decided to step back. Then opportunities to run for elections in Rio de Janeiro were offered by some political parties, but Zico did not fit into that world. On April of 1991, he finally left the Bureau. And on the month after, he flew to the land of the rising sun, invited for a challenge, this time inside and outside the game field. Zico scored beautiful goals with the colors of Sumitomo/Kashima during his stay in Japan, but his contribution outside the game field was even greater. The japanese hoped that he could help on the development both of their national team and the league that was just created. With his natural talent and an incredible sense of opportunity, he changed soccer into a fever that started to affect the japanese economy. Zico helped on projects to build stadiums, on marketing and even on the organizing of events. At that very moment, the all-star ended up fulfilling part of the dream that he was not able to in his own country. During the all-star's first year abroad, his wife Sandra remained living in Brazil. Then, loneliness, added to language and cultural barriers, made he think seriously about an idea he had during his soccer player times. His brother Edu started a team of kids for local amateur soccer competitions, a team named Nova Geração. Zico liked the idea and even helped to develop it during the eighties. But what he really wanted was to found a soccer school. By phone, he asked his people back in Brazil to look for a place where he could build his Soccer Center. In 1993, the work started, and it was concluded on January 20 of 1995, date in which the city celebrates its patron saint day, Saint Sebastian. He named the center as Rio de Janeiro Sportive Society, after a voting among the viewers of a local television show. His lawyer and friend, Antônio Simões, speaks about the changes he observed when the soccer player Zico became the entrepreneur Arthur Antunes Coimbra.
	"I was getting closer to Zico and, consequently, to many other characteristics that were not related to the soccer player. I learned a lot about him over these 25 years of acquaintanceship, and after every day, I admired him more, mostly due to his intelligence, discernment and clear judgment. At the beginning, I was afraid that he would not be able to become a successful business man, because it is a complicated metamorphosis to move from a hot and passionate world to the sharpness of executive acts. I think that, in general, businessmen come from this cold world somehow. Who comes from a world of emotion towards a world of money and rational decisions ends up with a big problem on the hands. But Zico is adjusting himself to it; he had to learn to say 'no', for example. Today, I see him as an entrepreneur. And when we talk, we speak the same language. He has an active voice over all the negotiations. Although I see that it is not what he really likes to do. Over there in Japan, near the game field, I believe that his duties are more pleasant, because he is facing a challenge like those of his soccer player times. And by the way, he never lost this connection with challenges. When he quit playing soccer, he got that job on the government, and after that, he flew to Japan, where he is on a very important position. Zico is a gifted one."
His first step was the creation of the Soccer Center, but it was far from being his last project on the area. Following the natural path, pointed by the law named after him, Zico founded the first company-like brazilian club in July of 1996: Rio de Janeiro Sportive Society. But some problems related to the name came up, and he had to make some changes. On February of 1998, the club was renamed to CFZ and the termination 'do Rio' preserved the original idea, that was to relate the club to Rio de Janeiro. Still with a temporary name, Zico won his first title as owner and president. In 1997, CFZ defeated a local club called Duquecaxiense by the score of 1 to 0, conquering Rio de Janeiro's third division championship. While his club was growing in Rio, Zico kept working in Japan. After his definitive retirement from the fields, he assumed the positions of technical coordinator and technical director of Kashima Antlers, where he was responsible for structuring and planning the club's future. As manager, he won four national titles. In 1996, he came back to live in Brazil, but with the compromise of flying to Japan at least four times a year, with the objective of stating Kashima's directives. During the years that preceded the last World Cup, that took place on Japan and South Korea, Zico unofficially helped the japanese, mainly the city of Kashima, to organize the World Cup. He stood all the time at the managers' side on their fight to make the city of Kashima one of the cup's hosts. Until the last year, he still worked for the club, but had to leave the post in order to give full dedication to the japanese national team. Today, Rio's CFZ shares with the Brasília branch a special place on the all-star's heart, yet his love for Flamengo remains unbeaten. Tired of the disorder, amateurism and low level politics that reign over the managers of Rio de Janeiro's soccer federation, he took his team to the national capital, and now competes on both championships. And it success came quick. Founded on August 1st of 1999, CFZ was the country Federal District's unbeaten champion (2002), assuring its place in the 2003 Brazilian Cup. Finished in third at the 2003 State’s Championship and played the National Championship’s third division for the first time, with an excellent campaign until the fourth stage, before being eliminated in the playoffs. TOP \| THE MANAGER ARTHUR Copyright © 2004, Zico Participações. The total or partial reproduction of Zico Official Website's content for commercial purposes is forbidden.

TOP \| THE MANAGER ARTHUR s the natural talent with the ball, the aptitude for business also came to Zico while he was still a little boy. It is no coincidence that, at that time, his fellow people referred to him as Scrooge McDuck, due to his conservativeness with the savings, keeping them on a small safe, like what is done by the Walt Disney's character. Each coin was saved for honey breads and collective cards, his main investments at that time. Organization was also one of his musts, what can be proved by the fact that Zico wrote down all his career's goals, producing a rare statistic and historic material. The entrepreneur attributes were always part of the all-star's behavior, sometimes hidden by professional circumstances. But once his soccer player days ended, this talent could be fully revealed, resulting on five companies where he is the senior partner: the Rio de Janeiro and Brasília CFZ clubs; the Zico Participations; the UDIFLA boutique and the CFZ snack bar. And we could also mention his incursions on politics and japanese soccer, where he was named for important directive positions. If we look up on dictionaries for a definition of entrepreneur, it will help us to understand the relation between the player of the unforgettable moves and the successful entrepreneur. To enterprise is to brood, to insist on the same ideas and to have a brave attitude. It is to make the first move. Inside the game field, Zico was each and every one of these words. His talent was innate, it is out of discussion. But the insistence on improvement, the ability to build, the creativity that he used to pass over his opponents and the courage to face the hard times are what make him a special man. They are also attributes found on those who know how to lead and see further. From 1967 to 1994, Zico brought all these qualities together on the fields. Outside them, he tried to inculcate on his work mates the knowledge of professional rights and obligations. And also lend his idol figure to the cause, when he accepted the presidency of the professional athletes' labor union. Zico's professional godfather and former manager of Flamengo, George Helal, links the all-star behavior to the success he achieved outside the soccer fields.
	"I know Zico since he was thirteen, and I like him as a son. Besides everything he achieved as a Flamengo's idol, it is impressive his talent as a business man. Only a few athletes keep alive the will to dare and to search for new challenges after experiencing the soccer idolatry. It was fascinating his interest for everything outside the game field, how he tried to ally this learning to his soccer player life. I observed this process as his manager and friend, and kept admiring even more his ability to lead. Inside the game field, Zico was an innate leader, the arch and the arrow. He knew how to lead and see further, he also understood like only a few else what a Flamengo victory meant. Zico never used this leadership to take advantage over his team mates. He did the opposite; he fought for them, altogether, and was very clear about the idea that their only difference was the paycheck at the end of the month. He was very aware of his influence and never abstained of giving the example. The result of this attitude, the behavior during his career, can be seen on his today projects, on the presidency of the CFZs and on many other of his activities. He certainly will do so much more. I am very proud of being part of his story."
Due to the path he built all over his career, when the all-star officially quit playing soccer in 1994, he had plenty other options ahead. The first step was given on march of 1990, on the moment that he left his soccer playing shoes aside and wore a suit and a tie, to use a pen on his new job at the National Bureau of Sports. He was the first national secretary with a minister status. And even carrying a very different assignment, Zico used his own experience as a soccer player to define the main targets. The sport development and the achievement of better working conditions for the athletes were his priorities. After a deep research and an extensive work coordinated by his friend and lawyer Antônio Simões, the Zico Law project was born. Just to have an idea about these measures' impact over the sport, issues like the extinction of the club's ownership over the players and the control exerted over their transference to another club, also as the creation of company-like clubs were for the first time being treated with the appropriate seriousness. Lately, these points would be among the most important on a law approved with anther name, but almost an integral copy of the all-star's project. TOP \| THE MANAGER ARTHUR Copyright © 2004, Zico Participações. The total or partial reproduction of Zico Official Website's content for commercial purposes is forbidden. The Manager Arthur Zico remained on the Bureau for one year and forty days. When he realized that his fight for the brazilian sport would not go any further and that his work could have been used with political interests, the all-star decided to step back. Then opportunities to run for elections in Rio de Janeiro were offered by some political parties, but Zico did not fit into that world. On April of 1991, he finally left the Bureau. And on the month after, he flew to the land of the rising sun, invited for a challenge, this time inside and outside the game field. Zico scored beautiful goals with the colors of Sumitomo/Kashima during his stay in Japan, but his contribution outside the game field was even greater. The japanese hoped that he could help on the development both of their national team and the league that was just created. With his natural talent and an incredible sense of opportunity, he changed soccer into a fever that started to affect the japanese economy. Zico helped on projects to build stadiums, on marketing and even on the organizing of events. At that very moment, the all-star ended up fulfilling part of the dream that he was not able to in his own country. During the all-star's first year abroad, his wife Sandra remained living in Brazil. Then, loneliness, added to language and cultural barriers, made he think seriously about an idea he had during his soccer player times. His brother Edu started a team of kids for local amateur soccer competitions, a team named Nova Geração. Zico liked the idea and even helped to develop it during the eighties. But what he really wanted was to found a soccer school. By phone, he asked his people back in Brazil to look for a place where he could build his Soccer Center. In 1993, the work started, and it was concluded on January 20 of 1995, date in which the city celebrates its patron saint day, Saint Sebastian. He named the center as Rio de Janeiro Sportive Society, after a voting among the viewers of a local television show. His lawyer and friend, Antônio Simões, speaks about the changes he observed when the soccer player Zico became the entrepreneur Arthur Antunes Coimbra.
	"I was getting closer to Zico and, consequently, to many other characteristics that were not related to the soccer player. I learned a lot about him over these 25 years of acquaintanceship, and after every day, I admired him more, mostly due to his intelligence, discernment and clear judgment. At the beginning, I was afraid that he would not be able to become a successful business man, because it is a complicated metamorphosis to move from a hot and passionate world to the sharpness of executive acts. I think that, in general, businessmen come from this cold world somehow. Who comes from a world of emotion towards a world of money and rational decisions ends up with a big problem on the hands. But Zico is adjusting himself to it; he had to learn to say 'no', for example. Today, I see him as an entrepreneur. And when we talk, we speak the same language. He has an active voice over all the negotiations. Although I see that it is not what he really likes to do. Over there in Japan, near the game field, I believe that his duties are more pleasant, because he is facing a challenge like those of his soccer player times. And by the way, he never lost this connection with challenges. When he quit playing soccer, he got that job on the government, and after that, he flew to Japan, where he is on a very important position. Zico is a gifted one."
His first step was the creation of the Soccer Center, but it was far from being his last project on the area. Following the natural path, pointed by the law named after him, Zico founded the first company-like brazilian club in July of 1996: Rio de Janeiro Sportive Society. But some problems related to the name came up, and he had to make some changes. On February of 1998, the club was renamed to CFZ and the termination 'do Rio' preserved the original idea, that was to relate the club to Rio de Janeiro. Still with a temporary name, Zico won his first title as owner and president. In 1997, CFZ defeated a local club called Duquecaxiense by the score of 1 to 0, conquering Rio de Janeiro's third division championship. While his club was growing in Rio, Zico kept working in Japan. After his definitive retirement from the fields, he assumed the positions of technical coordinator and technical director of Kashima Antlers, where he was responsible for structuring and planning the club's future. As manager, he won four national titles. In 1996, he came back to live in Brazil, but with the compromise of flying to Japan at least four times a year, with the objective of stating Kashima's directives. During the years that preceded the last World Cup, that took place on Japan and South Korea, Zico unofficially helped the japanese, mainly the city of Kashima, to organize the World Cup. He stood all the time at the managers' side on their fight to make the city of Kashima one of the cup's hosts. Until the last year, he still worked for the club, but had to leave the post in order to give full dedication to the japanese national team. Today, Rio's CFZ shares with the Brasília branch a special place on the all-star's heart, yet his love for Flamengo remains unbeaten. Tired of the disorder, amateurism and low level politics that reign over the managers of Rio de Janeiro's soccer federation, he took his team to the national capital, and now competes on both championships. And it success came quick. Founded on August 1st of 1999, CFZ was the country Federal District's unbeaten champion (2002), assuring its place in the 2003 Brazilian Cup. Finished in third at the 2003 State’s Championship and played the National Championship’s third division for the first time, with an excellent campaign until the fourth stage, before being eliminated in the playoffs. TOP \| THE MANAGER ARTHUR Copyright © 2004, Zico Participações. The total or partial reproduction of Zico Official Website's content for commercial purposes is forbidden.