THE GREATEST SALESMAN IN THE WORLD
An event, however, changed this book´s history and the sales obtained unexpected selling results. The two men responsible for this were the inseparable friends Paulo ´Defeat´ and Amorim, fans of Bebeto - the singer -, drinking and smoking.
Always watching CFZ´s games, Defeat and Amorim looks like a duet and not only friends. Paulo was the one that told me this history and he deserves all the credits because he has a lot of victories in despite of his nickname Defeat. Amorim also confirmed the case.
So, let´s tell the history:
When Paulo Defeat heard about my book, he couldn´t go to the book´s release because of particular reasons. But he decided to give the book as a gift to his best friend Amorim. The intention was to buy the book. All of it because Amorim is América´s fan and also my fan, when I played for his team in the 70´s and 80´s. A time of glory on Campos Sales Street, where the Rio de Janeiro´s club played in those days.
He could not imagine how difficult this mission would be.
The frantic search always ended with a ´No´ in all Rio de Janeiro and Brazil bookstores where he went. Defeat was getting tired when he called me trying to have a copy, but I also had to say ´No´ to him because the books that I received were given to my family.
And what a big family, man!!!
They were almost giving up when Paulo had an idea, a technological idea: he decided to search in the Internet. And he was successful! The book was being sold in a bookstore in Barra da Tijuca, a neighborhood in Rio de Janeiro´s Western side. He grabbed Amorim and both of them went to the bookstore.
In the mall´s parking lot, they felt the drizzles. The sky seems to cry in that moment when they were going to get their trophy. Another surprise was expecting them, but with a happy end this time. They noticed how organized was the bookstore, with modern and preserved shelves. A world of culture at their feet!
They went to talk to the most beautiful saleswoman in the bookstore, dressed in blue as everybody else, and asked:
- Please, do you have Edu Coimbra´s book: Sensory Method in Football?
- Wait a minute - she responded.
She looked at the search panel in the computer screen and said:
- Yes, we have this book in our store (disguising an ironic smile, perceived by them)... Follow me, please.
They walked to the counter and noticed ´blue birds´ flying from everywhere to stay close to them. It was all the salesmen in the store getting unexpectedly closer. The woman that talked to them came back with the ´magic´ book with a big smile. Defeat and Amorim felt something very strange in the air with so many people next to them. It wasn´t normal.
Then the party began in the most creative book-selling until today! When the cashier delivered the book to Defeat they heard everybody singing:
- Happy birthday to you, happy birthday to you...
Speachless, the friends did not understand anything and asked what was the party´s motivation because it was not their birthday.
Shy, the little lady said a little embarrassed:
- It´s... this is... the first copy... of this book that we ever sold... in all Saraiva´s bookstores!!!!!!
After this day, thanks to this amazing duet, the book´s sales grew up and now, after 20 editions, they are spread by Brazil and the world.
Take care, Paulo Coelho!!!
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